Wasted banner ads?
I was on slideshare today and noticed a peculiar phenomenon - one that I have seen in the past but only on smaller blogs/websites. Essentially it was 1 particular ad, repeated several times in close proximity to one another. In my mind this is a complete waste of advertising spend. Well, maybe not a complete waste, but the fact that the left hand ad is repeated twice is very distracting visually, and it compels me NOT to look at the ad. A better effect would just to use the "skyscraper" ad format.
But at least Google is making money.
