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I am heavy into marketing, and even more heavily into technology. You also might see some blog posts about modern art spring up here and there - so don't freak out.

I also blog at The Direct Marketing Voice, and throw around ideas as a Market Intelligence Analyst at QuantumDigital.

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google

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New Google Tool Tells You How to Make Your Site Faster

Here are a few examples of site issues that Google says might be slowing down your site:

  • High Priority: Enable Keep-Alive and leverage browser caching.
  • Medium Priority: Combine images into CSS sprites and minimize redirects.
  • Low Priority: Minify JavaScript and remove query strings from static resources.
via mashable.com

Visit google's expirimental speed tool to test your site:

http://pagespeed.googlelabs.com/

Filed under  //  google   seo   web tools  
Posted
 

Using the Cloud to share Word, PowerPoint and Excel

Many companies today use Google Apps to run their business, with integrated email, spreadsheets and online documents.  Last week, Google announced a new technology that will enhance the way you want to collaborate on traditional Word, PowerPoint and Excel documents.  Microsoft themselves have released a suite of ways you can collaborate on these formats, morphing their Office Live platform into Windows Live SkyDrive - where you can either upload static Office files, or use the Office Web Apps for real time collaboration.  However, the Office Web Apps have their limitations - they are scaled down from the full desktop software products so they will work well on the web.

The Office plugins from Google now allow any Google Apps user to essentially use Google as a place to maintain online versions of their full Microsoft Office documents.  This means that you can use your desktop version of Word, Excel or PowerPoint to create the best possible document with all the advanced features that the desktop software suite offers, and also keep that file online (in google apps), so that it's accessible by whoever you choose to share it with.  Plus, according to the video that they released (shown below), it allows you to intelligently merge the changes made when two people edit the same object (e.g. same sheet on Excel), and do this all online, so that the best version is always online. 

This means that we're a step closer to bridging the gap between feature completeness of our document creation tools (dominated by Microsoft), and the pervasiveness enabled by google (think Google Apps, high uptime, and easy accessibility on an Android phone for those who have them).  Though this may be Google's move to bolster the Google App product, trying to win yearly software seats from business customers, in reality it benefits every user of Google & MS Office by merging the competencies of each company.

More about:  Cloud  Google  Office  direct mail postcards  SaaS 

Filed under  //  cloud   google   office   saas  
Posted
 

Facebook is leaving Google in the dust

There was a startling statistic on imedia connection today, and it reported that Facebook has surpassed Google in it's share of all web traffic.  The reason?  Of course the addictive, interactive nature of facebook and the nature itself: a informal place for friends, with minimal distractions other than facebook's own ways to interact. 
 
Google should be concerned.
 
 
Outlook

Filed under  //  facebook   google   social media   web 2.0  
Posted
 

Xerox Owns Search

Just another patent battle!

Xerox Files Patent Suit Against Google, Yahoo

By Adam Dewitz on February 23rd, 2010

Xerox is suing Yahoo and Google for for alleged infringement of its patents on Internet search and e-commerce.

The 8 page complaint filed Friday in U.S. District Court in Delaware (PDF) says Google AdSense and AdWords, Yahoo’s Contextual search software infringes its 2004 patent on a system for automatically generating queries. Xerox also alleges that Google Maps and YouTube, and Yahoo Shopping infringes its 2001 patent on Method and apparatus for the integration of information and knowledge.

 

Filed under  //  google   patents   yahoo  
Posted
 

Does Alan Eustice hate Austin?

It seems like VP of Engineering, Alan Eustice, has backpeddled a bit on google's intent to locate an engineering office here in Austin.  This seems very strange, after Google had a barnburner in October with Will Wynn and company. http://felix-halim.net/story/gicj06/alan_eustace2.jpg

 

Well, I suppose the fact that the economy is melting and Google is under tighter pressures to prove revenue growth amongst their product lines, means they have to cut back new initiatives.  It's understandable from a political perspective why it may be controversial locating a company in Austin, when your company grew up in the Silicon Valley.

 

From a cost perspective, however, I don't know what Google is thinking.

 

All you have to do is to do a google search, and compare the cost of living.

 

Austin is 59% cheaper than Palo Alto. Housing is the biggest factor in the cost of living difference.

Housing is 77% cheaper in Austin.

 Here's how bestplaces.net rates them:

Cost of Living Indexes Palo Alto Austin ...

Alan_eustace2

Filed under  //  austin   google  
Posted