Luis' Notes on the Webinar: SMBC: Stepping up your company's social media learning curve," presented by Jeanette Gibson (Cisco's Director, New Media) & Bob Pearson (Social Media Business Council's Chief Evangelist, formerly of Dell), hosted by GasPedal.
Good ways to Listen to News Outlets:
netvibes.com - news feeds in one place, can see how your world is changing.
Alltop.com (companies can have their own page)
Setting up an Innovation Team (or a web 2.0 team). At Dell, they had a rule - you cannot talk about the past or present. You can only talk about the future.
Branding: There's both a personal brand and a corporate brand that you can create online, but
giving people guidance on how to craft a personal brand that represents your corporate identity well is necessary. Need to outline best practices & recommendations company-wide.
Give everyone on your marketing & tradeshow teams a Flip camera. Encourage team to record snippets at events.
Ways to start: Start blogging.
Start commenting on others' blogs
others: video, podcasting, etc.
Web 2.0 mini summits, live in the studio, showcase what other employees are doing.
Interesting quote: "make sure experts are your friends"
Example of something done badly:
Executive blog posts which are done "too perfectly". People know that these posts are finessed and proofed by a team, and lacks the authenticity that people are looking for. Lacks transparency.
Tools: Symphony, Radian 6, netvibes. Listening tools.
Guidance for Employees: Build off of the Employee Code of Conduct. Expand to include social media presence in specific ways. Cisco posts their social media policy on their blog.
http://blogs.cisco.com/news/comments/ciscos_internet_postings_policy/
