Simple Websites Impress Me
The more that I see websites that clarify and simplify what they are trying to convey the more that I appreciate them. Sure, there are workarounds that one has to do to make sure you don't lose out on google ranking and SEO, but that pales in comparison to closing the deal with a new customer. They are looking for excellence, so when you can forgo wordy websites full of marketing-speak - maybe you should.
McGarrah/Jessee has an impressive experience in this vein:
