Report: Marketers web-strategy not listening to SMB needs
The SMB world
What SMBs rely on offline…
- 43,6% newspaper and magazine articles
- 43,5% direct mail (including letters, postcards and catalogs)
- 32% radio/TV ads
- 27,4% phone calls
What SMBs rely on online…
- 72% online referrals (friends and peers) most popular information source on products and services
- 57% search engine marketing
- 44,5% educational websites
What SMBs favorite in social media…
- 19.7% Facebook
- 15,6% LinkedIn
- 11,3% Twitter
Interesting research that suggests B2B companies who are focused on Small and Medium Businesses, should carefully consider the media mix they are using to communicate. SMB's still prefer communication through traditional offline channels.
