Overlinked

Nearly one-half of black and Hispanic consumers reported having ever used the Internet via a handheld device in 2009, compared with only 28% of whites. Usage by all three groups grew since 2007, but usage by minorities climbed more quickly. By 2009, 29% of both blacks and Hispanics went online with a handheld device “on a typical day,” versus only 17% of whites.

This is very unexpected, but now that I have time to reflect on it, there is a general trend/fad/fashion to have the latest cell phone amongst young Hispanics that I personally know. Now let's see if the imagery & messaging shifts to reflect this - so far it has been lacking in targeting niche demo's.