Hyundai shows the way out of a Recession
Something that many of us in the advertising space have been saying for a while now... that brands need to spend hard in a recession to distance and define themselves as the economy recovers. Those that run & hide with their budgets will see their bottom lines shrink accordingly. Ad Age is now rewarding those brands that have adopted this proactive recession strategy, naming Hyundai and Wal-Mart as the top brands in their Marketer of the Year 2009 awards.
Now, will the rest of the economy wake up? http://adage.com/moy09/article?article_id=140339
