Humor as an icebreaker

Marketing teams all around think about social media and sales as a series of tools.  But this banner by kinko's reminds us that sales is just an opportunity. It's an opportunity to impress a customer and reveal that companies are made up of more than just a brand.  They are made of people - and sometimes - people with a sense of humor.

 
When it comes down to it, who would you rather buy from?  A "negotiator" or a friend who knows how to crack a few jokes?

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