How Dell Leverages Social Media Across the Company | eMarketing & Commerce (eM+C)
Dell’s successful use of social media has been well documented. Dell Outlet, for example, has attributed $3 million in revenue to its presence on Twitter, where the division posts its latest offers.
What's more, Dell Outlet has almost 1 million Twitter followers and is a "recommended" presence to follow by Twitter. It also occasionally makes "Twitter-only" offers available to followers.
Great article about Dell's use of social media.
